Colados’ owner named outstanding Latina entrepreneur

Yesica Reina moved from Sonora to the Valley at age 16. (Photo courtesy Cox Communications)

By Christina Fuoco-Karasinski

Colados Coffee & Crepes is bustling at noon on a recent Saturday. Guests are aplenty in the intimate Avondale restaurant, but the staff of the family-owned eatery graciously greets each visitor.

At the heart of it is owner Yesica Reina, whose efforts have not gone unnoticed. The Rocky Point native was one of two Valley women honored by Cox Communications for her leadership and entrepreneurial spirit. The company celebrated the successes of Reina and Rosa Cardenas by featuring them in 30-minute spots produced by Cox Media in English and Spanish.

“We are excited to continue our tradition of supporting businesses in Arizona not only by providing outstanding business telecom services, but also by saluting the successes of Latina entrepreneurs in our community,” said John Wolfe, senior vice president and Southwest Regional Manager for Cox Communications.

“Rosa and Yesica are fine examples of local business leaders who are thriving and making our economy strong.”

Colados Coffee & Crepes serves traditional Mexican-style coffee and specialty crepes. Its unique coffee flavors, delectable crepe recipes mixed with modern style and friendly atmosphere provide a new “coffee house” experience to Avondale-area residents.

Reina and her husband, Berni, founded the restaurant four years ago after taking their daughter to Paris for her Quinceanera. While they were there, they experienced crepes for the first time.

“We are from Sonora, so we ate a lot of flour,” said Reina, who moved here at age 16. “We tried crepes and said, ‘Oh, it feels so good!’”

When the Reinas returned to the Valley, the couple lost their laundry jobs after more than 17 years with the company. They received a severance package, so the Reinas invested in Colados Coffee & Crepes.

“My husband dreamed of having a business,” she said. “We talked to our three kids and we decided to have a coffee shop, with coffee that is from Sonora, and crepes.”

They went through plenty of batter and coffee while they were perfecting their craft. Now, they are planning to open a second location in downtown Phoenix in early 2018.

This type of success aligns with statistics from the U.S. Hispanic Chamber Commerce. During the past decade, there has been a nearly 200 percent increase in Latina-owned businesses, a sign of enormous growth by any measure, especially when compared to the 55 percent increase made by their non-Hispanic female counterparts. In addition, from 2002 to 2015, Latina-owned businesses in Arizona have increased by 73 percent, with over 21,400 total businesses currently flourishing.

“The number of Latina entrepreneurs in Arizona has tripled in the past decade, and they’ll continue to be at the vanguard of business growth for years to come,” said Mónica Villalobos, vice president for the Arizona Hispanic Chamber of Commerce.

“The Cox Latina Entrepreneurs Program pays tribute to the diligence and brilliance of these visionary innovators, and we’re proud to support this prestigious program for the fifth year in row. The business acumen of Latinas is undeniable and a key driver of our nation’s economic growth.”


Colados Coffee & Crepes

10685 W. Indian School Road



Rate this article: 
Average: 2.6 (5 votes)
Comment Here