HELP WANTED
Advertising Sales
Sales experience required. Print experience preferred.
Email wage requirements, professional references and resume to:
resumes@westvalleyview.com.
West Valley View is the community newspaper for the Southwest Valley. It is the premier print advertising medium for the region. The View is a free, twice-weekly newspaper that is home-delivered to more than 76,000 homes and businesses in Avondale, Buckeye, Goodyear, Litchfield Park and Tolleson and earns recognition annually in the Arizona Newspapers Association better newspapers judging.
View advertising works for its customers, as evidenced by the large number of long-time advertisers.
Salespeople are given a protected territory as well as the ability to prospect throughout the county. Salary is commensurate with experience and a commission structure insures that aggressive salespeople will be handsomely rewarded with wages equal to or higher than other newspapers in the Valley.
Salespeople call on current customers to help them order and create advertising for that business. Order forms and materials are prepared for the graphics department to turn into completed ads, some of which are returned to the advertisers for approval.
Salespeople prospect for new business. Leads come from direct mail, other publications, previous customers and by seeing prospective businesses when driving the area. The salesperson needs to be prepared with the information and skills that will allow them to start a dialog with potential customers.
The goals are to increase revenue by retaining current customers; when appropriate, increase the revenue the company receives from those customers; and bring new clients in to the business.
Sales skills, design skills and the ability to understand and implement the type of advertising will help the client be successful (increase their revenue) are critical.
The View is a family-owned newspaper that is run as a newspaper first and a business second. Corporate rules and interference don't exist and salespeople have the opportunity to chat and discuss aspects of the business with the publisher daily.
West Valley View is delivered to every home in a large geographic area. Competition comes from direct mail advertising fliers and the statewide daily which has a market penetration of approx. 22%. Only one in five homes that gets the View gets the Arizona Republic.
How well-read is the View? Come visit the area. Stop by anywhere that local people meet. Ask ten people "What newspaper do you read?"
West Valley View benefits include six paid holidays, two weeks vacation, five sick days, health insurance 80% company paid, dental, vision, long term disability. Gas allowance. Non-smoking facility.
If you are an experienced print advertising sales professional, please send your resume with references to resumes@westvalleyview.com
